As lead brand story strategist and campaign creative director, Jing designed the “Meet the Moment” capital campaign for Ruffing Montessori School, launching and naming Ruffing Design House, the world’s first-ever Montessori maker space. The result: over $1.5M raised in record time, exceeding the campaign goal, setting a new benchmark in Ruffing’s 60-year legacy while positioning Ruffing Design House as THE place where students and “design thinkers” of all ages can “invent something new every single day.” Concepting the campaign theme, messaging, voice, and visuals – from naming the “Meet the Moment” campaign and signature spaces (The Vista and The Summit) – Jing guided school leadership, staff, and architecture teams through 360° RESET Strategy Workshops to align and activate groundbreaking marketing and fundraising. Jing developed the brand story and campaign assets launching Ruffing Design House as a future-ready creative hub where Montessori values meet the tools and promise of tomorrow.